Confuzzledom

Just a place for me to gather my thoughts

It’s British week at Aldi Süd!

21 Comments

"British Isles" week (photo © Aldi Süd)

“British Isles” week (photo © Aldi Süd)

Recently, The Diary of Sugar and Spice had a post about American week at Aldi Süd (there are two versions of Aldi here in Germany – Süd (South) and Nord (North). The one in the UK is Süd). It was quite interesting to read an American perspective on what the Germans consider to be “American” food. If you believe Aldi Süd, they’re obsessed with cranberries and blueberries, and most of what they eat is incredibly unhealthy.

Then, yesterday, one of my colleagues sent me this link:
https://www.aldi-sued.de/de/angebote/angebote-ab-donnerstag-4-juli/

The follow up to American week at Aldi Süd is British week. Of course… what else could it be? So, for those Brits who are curious about how Germany views our eating habits, here’s what’s available on British week… (Note: They’re actually referring to the promotion as “A Taste of the British Isles, hence why Irish stuff is also available).

Fish and Chips

Photo © Aldi Süd

Photo © Aldi Süd

It’s true, we do like our fish and chips. But they don’t usually come premixed in a single bag. And what even is that fish? It looks like a larger, flatter version of fishfingers… Also, where are the mushy peas? Now those are authentically British!

Buck’s Fizz

Photo © Aldi Süd

Photo © Aldi Süd

This one mostly made me laugh becasue I had no idea anyone still drank Buck’s Fizz. Does anyone still drink it? I remember being allowed a very small glass of this stuff with my Christmas dinner when I was about 10 and feeling incredibly grown up for the rest of the day…

Irish Lamb

Photo © Aldi Süd

Photo © Aldi Süd

This one I will give them because we do like our lamb over on the British Isles. Buuut… where is the mint sauce? I didn’t say any of that in the shop. You can’t have one without the other! Get it sorted, Aldi Süd…
I did not buy any lamb… not due to the lack of mint sauce, but because my Aldi didn’t have any!

Baked Beans

Photo © Aldi Süd

Photo © Aldi Süd

Oh yes, these are definitely 100% British! It is possible to get Baked Beans in Germany at any time (although not at Aldi), but usually for over a euro per tin. Aldi were selling them for only 45 cents! Yes, I definitely stocked up…

To see all the foods from the British Isles that were on offer, click on the link above. Other items from the selection included Irish whiskey, Wine Gums, Scottish Shortbread Fingers, various jams (including blackcurrant preserve. Yum yum!) and, of course, tea (including one called “Five O’clock Tea”. *Snort*).

And the foods that they were missing, in my humble opinion? Malt vinegar, Cheddar cheese, sausage rolls, back bacon, gravy granules and crumpets. Especially crumpets!!

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Author: bevchen

No longer twenty-something, but still unmarried and unchildrened, English girl currently living in Germany. I work at a translation company and am slightly obsessed with books and travel. I also cross stitch.

21 thoughts on “It’s British week at Aldi Süd!

  1. Ah crumpets… Might just have to go!
    P.S. you can do KA in my photo blog hop. I will do my hometown.

  2. Omg! Black Currant Jam! MUST go and get some of that! Haven’t had it in ages!

    Glad you did a post on this because I really only have expertise in the American department! But I thought the same thing about the fish and chips!! What on earth!?!?

  3. Hmmm, I’m not sure what I think is missing. I’m surprised that the British crisps are called chips and I am very impressed that they have Bramble jelly – my favourite, and often hard to get here, jam.

  4. …marmite…totally agree about the need for back bacon too, and how weird and totally wrong those ‘fish and chips’ are. A lot of the supermarkets here have a small English section now, but they use proper English brands (although they charge more than a flight home to buy them). As for baked beans, you can get heinz ones here and as I say most of the stores charge really stupid prices for them, bt luckily the one by me is a normal price. Although I wish we hadn’t mentioned it, because I’m a little bit delicate this morning and now I want a fry up.

    • I was reading the back of my baked bean in, and it says they were produced in England for Aldi Süd.

      I didn’t put Marmite on my list as I’m not sure whether they’re allowed brand names (otherwise Cadburys would have had to go on, too).

      You can get Heinz baked beans here for €1.15 a tin!! Needless to say, I rarely buy them.

  5. Hahaha love that they do all these weeks. Perpetuating stereotypes at its finest.

  6. I have no idea whether our one in town is north or south but I’ll have to go check out their British wares now!!

  7. I ADORE Bucks Fizz! I drank a whole bottle to myself last Christmas Day.

  8. When I lived in Leipzig, the Aldi (or was it Lidl…? Always get those two mixed up!) had massive blocks of cheddar during their British weeks…!

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