Proof that advertising works

The other day, I saw an advert on the side of a tram for Freilichtbühne Ötigheim, Germany’s largest open-air theatre. I had never heard of Ötigheim, but I knew if it was being advertised on a Karlsruhe tram it couldn’t be too far away. So I did some research.

It turns out Ötigheim is located in the district of Rastatt, around 5 km from the actual town of Rastatt, which would make it only about a 25 minute drive from Karlsruhe.

I’ve seen outdoor plays before – my family regularly goes to see performances by the travelling theatre company Oddsocks, and the summer one is always outdoors – and I’ve always enjoyed it. Watching a play outdoors is a completely different experience to watching one inside a theatre. Theirs were always performed at locations that are not normally used for plays, though (such as Prudhoe Castle), and you had to bring your own chairs – or sit on the ground. I’ve never been to an actual outdoor theatre before – and where better to experience this for the first time than Germany’s largest?

Oddsocks performance of The Tempest at Prudhoe Castle, summer 2005
Oddsocks performance of The Tempest at Prudhoe Castle, Northumberland, in summer 2005

Another thing for the 35 before 35 list, methinks. And proof that advertising on trams works – on me, at least!

By the way, if you live in the UK (or Channel Islands) and are a fan of the theatre (and comedy) with a bit of audience participation, you really should go and see an Oddsocks production. The play for the 2013 summer tour (starting in June) is Shakespeare’s Comedy of Errors.


5 thoughts on “Proof that advertising works

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